Photos by Mike Severson
Tag Archives: marketing
Before Social Media And Branding Were In Style
Over the last five years, I’ve enjoyed being more involved with social media marketing and branding. The more directly engaged I get with each proficiency, the more I realize I’ve been doing both of those responsibilities, and most of what … Continue reading
Posted in Miscellaneous
Tagged Artists, branding, career, marketing, Music, music industry, Radio, Social Media
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Lefsetz On The Charts
From the Lefsetz Letter. Some of the more interesting and relevant commentary on this weeks top albums listed below. Great points are made. For the complete post with additional commentary go here. 1. Adele “21” Sales this week: 155,209 This … Continue reading
Posted in Artists, Music, Music Business
Tagged Adele, Alison Krauss, Artists, marketing, Mumford & Sons, Music, sales
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Remember Customer Service?
Have you ever had customer service so good and people working that were so nice that it kind of freaked you out? Almost to the point that you wondered what was going on? I had that experience recently at Firehouse … Continue reading
Artists and Social Media: The Art Of Perfect Exposure
I attended a panel recently at a music industry seminar that discussed how artists should better utilize social media to connect to their audience. There was discussion on what artists were doing it right and questions on why other artists … Continue reading
Posted in Artists, Music, Music Business, Social Media
Tagged Artists, Facebook, fans, marketing, Music, Social Media, Twitter
2 Comments
New Words For A New World
In a recent article concerning the 2010 first quarter sales of music at retail and online the following was written: “In examining where album sales occur, the chain category — which includes Best Buy, Borders and Trans World — suffered … Continue reading
Posted in Business/Marketing, Music Business
Tagged Amazon, business, digital, itunes, labels, marketing, Music, retail, sales, Technology, Walmart
2 Comments
So Far In 2010: Digital Drops, Non-Traditional Rises
From Billboard.biz By Ed Christman, N.Y. With the first quarter of 2010 now completed, the good news for the U.S. music industry is the slowing decline of album sales. And another observation is the emergence of the non-traditional sector as … Continue reading
You Rock
From SETH GODIN’S BLOG This is deceptive. You don’t rock all the time. No one does. No one is a rock star, superstar, world-changing artist all the time. In fact, it’s a self-defeating goal. You can’t do it. No, but … Continue reading
Posted in Business/Marketing, Life
Tagged business, career, goal, help, Life, marketing, productivity, professional, seth godin, vision, work
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Country Radio and Social Media
Here is an interesting article from SOCIAL RADIO PROS on Country radio and social media: There has been a huge focus on moving radio brands to the internet. Internet ad revenue has grown exponentially while the spot business has declined. … Continue reading
Posted in Business/Marketing, Radio, Technology
Tagged advertising, audience, branding, broadcasting, country, Facebook, marketing, Radio, Social Media, Twitter
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Top 10 Radio Trends for 2010
Top 10 Trends for 2010 By: Daniel Anstandig Social Media means Qualified Prospects. There are over five billion tweets sent per day, and the people who tweet have been shown in a number of studies to spend more money on … Continue reading
Posted in Business/Marketing, Radio
Tagged 2010, broadcasting, comapanies, future, marketing, media, Radio, Social Media, trends
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The Music City Cycle
I was at the gym this morning getting a workout on the bicycle. I plugged in my headphones to listen to one of the five television channels available to those in the facility. My choices were a Wall Street news … Continue reading
Posted in Music Business, Radio
Tagged Artists, broadcasting, country, labels, marketing, Music, Radio, singles
3 Comments
Social Media Revolution
Below is an interesting and well done video compilation by Erik Qualman asking if social media is a fad or a revolution. His book Socialnomics from Wiley Publishing will be in stores August 31, 2009. The thing we cannot forget … Continue reading
Posted in Business/Marketing, Social Media, Technology
Tagged business, marketing, Social Media, Technology, Video
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Risk and Reward
From Seth Godin: The risk/reward confusion It’s easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside. Here’s the problem: … Continue reading
Posted in Business/Marketing, Life
Tagged business, marketing, reward, risk, seth godin
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A Snapshot of Current Music Industry
From Vintage Vinyl News: The National Association of Recording Merchandisers (NARM) has released a report in association with Nielsen SoundScan on the current state of the recording industry. Highlights from the report: Digital music is now 40% of the total … Continue reading
Irving Azoff And The “De-Monetization” Of The Music Industry
The following article from Business Week is a very telling sign. Is there any reason not to believe that artist management is now in the drivers seat for the music industry? A place where 360 deals are a natural part … Continue reading
Posted in Artists, Music Business
Tagged artist management, Artists, Business Week, concerts, Irving Azoff, marketing, Music, Music Business, touring
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Seth Godin Tribes Video
During Country Radio Seminar Seth Godin was the keynote speaker and had much to say on the future of marketing and social media. In another recent presentation to TED, Seth argues the that the Internet has ended mass marketing and … Continue reading
Posted in Business/Marketing, Media & Entertainment, Music Business, Technology
Tagged business, marketing, seth godin, Social Media, tribes
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Guest Blogger – Shaun Groves “If the Music Business Dies”
Artist Shaun Groves posted this piece on his web site blog. It’s some good stuff that every artist needs to read and understand. I appreciate him allowing me to re-post. The management company that represented icons Michael W. Smith and … Continue reading
Posted in Artists, Music Business
Tagged Artists, marketing, Music, Music Business, musician, Shaun Groves
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Nice Sales Week for Country
Rascal Flatts new album “Unstoppable” sold 351,000 in its initial week. It debuts at #1 in the Billboard Top 200 and is the trio’s fifth consecutive studio album to debut in the top five. The most interesting number and the … Continue reading
Posted in Business/Marketing, Music Business
Tagged Artists, Billboard, country, country music, Jason Aldean, marketing, Rascal Flatts, sales
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Can Free Music and Profits Coexist?
A recent article from The Tennessean: Sarah Sidwell, a 19-year-old freshman at Belmont University, loves listening to music but doesn’t buy it that often. Instead, she listens to top artists on Pandora, a free online radio station that she customizes … Continue reading
Posted in Business/Marketing, Music, Music Business, Nashville, Technology
Tagged Belmont, business, country music, digital, ilike, Keith Urban, marketing, Music, Nashville, Pandora
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Post CRS Thoughts
The 40th Country Radio Seminar started off in encouraging style with Seth Godin giving an intelligent and rousing keynote. He knows his stuff when it comes to the music and radio industries and he certainly knows how to engage in discussion … Continue reading
Posted in Business/Marketing, Music, Music Business
Tagged broadcasting, country music, Country Radio Seminar, CRS, digital, marketing, Music, Music Business, Radio
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CRS 2009 Already Off to a Good Start
CRB recently announced that Seth Godin will keynote Country Radio Seminar 2009. In my opinion they could not have booked a better individual to kick off the seminar. Seth is not only a marketing and idea guru, he also is … Continue reading
Posted in Business/Marketing, Music Business
Tagged country music, marketing, Music Business, Radio, seth godin
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Who Decides Musical Significance?
I was recently thinking about legendary Country artists that have little significance in today’s Country music world or in the pop culture at large. They certainly have respect and have been influences on culture, but they have either been shut … Continue reading
Posted in Business/Marketing, Media & Entertainment, Music, Video
Tagged advertising, Artists, country music, marketing, Music, Video
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Serving Customers or Making Cars?
From Dan Miller: There seems to be a subtle shift that takes place in the history of most businesses. Let’s say Barney was a cave man who made great wagons. But there are only 20 people who live in his … Continue reading
Wal-Mart Getting Rid of More Music
More indication that artists and labels need to have a marketing strategy that assumes Wal-Mart is not in the equation. From Home Media Magazine: Wal-Mart Stores is rapidly downsizing shelf space for music CDs while increasing availability of Blu-ray and … Continue reading
Social Networking – Good for Small Business?
This is a short video clip from American Express hosted openforum.com in which Seth Godin answers the titled question: Do social networks matter to your business?” Also check out another clip entitled “No One Cares About You” here.
The Marketing of De-personalizing
Seth Godin gives some interesting and relevant insights and makes a good case for getting back to personalized authenticity……. Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an … Continue reading
Posted in Media & Entertainment, Radio
Tagged advertising, broadcasting, marketing, Radio, seth godin
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Forward Thinking in Nashville
I LOVE THIS. Finally someone is doing something that makes sense in this town. Will it work? Based on the demo segment who purchase music from Taylor Swift I think it will. The price points may be a little high for the basic … Continue reading
Posted in Music Business
Tagged business, country, marketing, Music, Nashville, record label
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Competing or Cheating?
A hypothetical situation here…… A particular segment of business has certain rules and regulations that companies are to abide by. Some are set in stone and others are unspoken rules. It essentially becomes the accepted framework of conducting fair business. Of … Continue reading
Does Posting a Sign Make it So?
There is a sign I often see on the back of dump trucks lumbering down the interstate full of gravel, dirt and rocks. Some of the trucks have top covers and others don’t. The sign is always something like “Not responsible for vehicle damage” or “Not … Continue reading
Mobile Platforms Not Yet Paying Off in Music Sales
From eMarketer.com: The music industry is learning a hard lesson: The mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel. “Bands and artists are increasingly using mobile to form direct … Continue reading
Get Out of the Foxhole
U.S. album sales continued a steep decline at the mid-year point with an 11% fall to 204.6 million units, according to Nielsen SoundScan. Country sales are off considerably more than that. The music business sales experts are saying that this dip is … Continue reading
Posted in Media & Entertainment, Music Business
Tagged Band of Brothers, business, marketing, Music, retail
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Guest Blogger: Koch Distribution Label Manager, David Sanders
The recent news that Wal-Mart is demanding a CD price cut from record labels sent ripples throughout the music industry. Wal-Mart is the nation’s largest music retailer, and they are threatening to pull out entirely from selling CD’s to make … Continue reading
Digital Summit Highlights: Retail
One of the more interesting panel discussions of the Leadership Music Digital Summit yesterday was “Digital Retail: What’s The Future?” On the issue of the future of CD product, UMG Nashville EVP Sales, Marketing & New Media Ben Kline said, “I can’t … Continue reading
Posted in Media & Entertainment, Music Business
Tagged business, digital, entertainment, marketing, media, Music, Technology
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Whiskey Falls Breaking New Ground For Country
Many of tomorrow’s popular artists are going to need more than a single and a CD to explode. To find entry into new media, exposure to potential fans and to sell their music it will be necessary to market and … Continue reading
Posted in Midas Records, Whiskey Falls
Tagged country, marketing, Midas Records, Music, Nashville, Radio, Whiskey Falls
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Guest Blogger – President/McVay New Media’s Daniel Anstandig
Tell Me a Story By: Daniel Anstandig Music legend Ray Charles once said that he “was born with music inside” himself. It could be said that the best loved songs in history are the ones that resonate and harmonize with … Continue reading
Posted in Guest Bloggers, Radio
Tagged branding, broadcasting, consulting, daniel anstandig, marketing, media, Radio, research
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You Can’t Fly Anywhere……
……without reading about the dilemmas of the music industry. On two separate flights (American & Northwest), in two different flight magazines. The first is an American Way article on the problematic future of the music business. The second is from … Continue reading
Posted in Media & Entertainment, Music Business
Tagged airlines, airport, Artists, business, marketing, Music, Radio, Technology, Travel
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Work For The Tribe
Seth Godin has written many excellent books and offers cutting edge insights on marketing, business and change for the future. Take his recent blog post on “Tribe Management”. All of us in the music and radio business should be thinking … Continue reading
10 Questions: 2005
10 Questions with … Mike Severson NAME:Mike Severson POSITION:Director of Promotion LABEL:Rounder BORN:Cedar Rapids, Iowa RAISED:Inola, Oklahoma Brief Career Synopsis: KNGX – Claremore, OK 1984 – 1986 KWPR – Claremore, OK 1985 – 1986 KWEN (K95FM) – Tulsa, OK 1989 … Continue reading
Posted in Music Business, Personal, Radio
Tagged All Access, Artists, country, marketing, mike severson, Music, promotion, Radio, Rounder
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For The Record 