In the music business I’ve heard it said you will see artists at Fan Fair (or visiting radio) on their way up and then on their way down. Rarely in between when they are a superstar or at the top of their game.
One of the few exceptions to that rule is Garth Brooks. He is the true artist for the fan and that was never portrayed more than at Fan Fair 1996 when he signed autographs and took photos with fans for 23 hours straight without a break.
You may call it a brilliant PR or marketing ploy, but the bottom line is that he took care of his fans first and foremost and they rewarded him for it.
Here’s a short video of the master at work: