The Insanity of the Typical

It is said, “Insanity is doing the same thing, over and over again, but expecting different results.”

Is the music and radio industry insane? How long will we keep trying to do the same thing and expect a miracle?

As long as we have the excuses of a weak economy or if we continue to blame others for our lack of vision, we will perish.  There will be no relevancy or need for us.

A handful of companies are diving into the future and embracing new ideas, innovation, strategies, and creativity. They are exploring new business models and coming up with original ways to market and engage the consumer where they are at and the direction they are going. These companies are not only forming atypical and interesting ideas, but putting them into practice.

So many others are still trying to sell people a product they don’t really like much in its current form and not engaging the consumer on their own terms.  Typical.  Predictable.  Boring.  Insane.

The radio and music business must grow and be the innovation. Not wait for the innovation to come to them, because by then it will be too late.  We’ve seen that happen countless times over the last decade.

There never has been more opportunity than there is at this very moment. Seize it, or move on and let those you claim to lead show you the way.

There is another quote of use here, if we just change the words a bit.

“I think the best way of doing good to the poor, is not making them easy in poverty, but leading or driving them out of it.” – Benjamin Franklin

An excellent and ever relevant quote in itself, but if we change it just for the moment to:

“I think the best way of doing good to the radio and music industries, is not making them easy in their insanity, but leading or driving them out of it.”

Get away from welfare thinking and create a way out of this madness and into imagination, achievement, and victory.  Be inspired.  And how can you not like a good Braveheart quote for a time like this?!

“People do not follow titles, they follow courage.
If you will just lead them onto the battlefield, they will
follow you.” –  Bravehart

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