Throw it up against the wall…..

A new recording format is being introduced by SanDisk, the world’s leading supplier of flash memory cards .  It’s called “Slot Music” and it is the latest attempt by major labels to offset the major slide of CD sales.  I personally haven’t utilized it, but sure seems like more of the same to me. 

They are billed as high quality, DRM-free MP3 music on microSD cards.  The initial 29 albums are scheduled for release soon and will be available at Best Buy and Wal-Mart.  The small memory chips will be preloaded with full albums of MP3 music, art work, videos and other content.  Each card will be around $15.

The advantage of Slot Music is the convinience and ability to function in multiple devices including phones.  However, if consumers aren’t willing to pay $15 for a CD or a CD/DVD bundle, I don’t know why they would be interested in paying the same price for another full album format.  It seems like a good idea if there was real value attached to it or if the micro cards were being given away for free at shows or with other purchases.  It has potential to be a tool for labels and artists, but I have doubts about it being the answer to the industries woes.

Check it out here and make up your own mind.

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