Artists: Nurture Your Fans, Break New Ground

A forward thinking article on an application of the Long Tail for individual artists.  Find 1,000 true fans, cultivate them and and make a nice living giving them what they want.  Brilliant!

Or consider what recording artist Jill Sobule is doing:

Typically recording artists get an advance from the label to produce a new album, but Jill is taking a different approach.  She is in search of $75,000 to create her next project and going directly to her fans with incentives for help.  At this point they have responded in a big way with over 60K being donated.  I think it is an incredible idea, especially for those artists who have a strong and passionate fan base.  The time for innovation is now.

Check out the donation levels for fans:

  • $10 – Unpolished Rock (but with potential) Level: A free digital download of the album, when it’s released.
  • $25 – Polished Rock Level: An advance copy of the CD. Weeks before the masses.
  • $50 – Pewter Level: An advance copy and a “Thank You” on the CD.
  • $100 – Copper Level: All the above, plus a T-shirt saying you’re a junior executive producer on the album.
  • $200 – Bronze Level: Free admission to my shows for 2008.
  • $250 – Silver Level: All the above, plus a membership to the “Secret Society Producer’s Club,” which means you’ll get a secret password to a website where I’ll post some rough tracks, or… something worthwhile.
  • $500 – Gold Level:This is where it gets good! At the end of my CD, I’ll do a fun instrumental track where I’ll mention your name and maybe rhyme with it. And if you don’t want your name used, you can give me a loved one’s instead. What a great gift!
  • $750 – Gold Doubloons Level: Exactly like the gold level, but you give me more money.
  • $1,000 – Platinum Level: How would you like to have a theme song written for you? I’ll have a song you can put on your answering machine and show off. Again, this could be a gift.
  • $2,500 – Emerald Level:Mentioned as an executive producer of the album — whoop-di-doo!
  • $5,000 — Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I’ve played many house concerts where the host has charged his guests and made his money back. I’d go for this if I were you.
  • $10,000 – Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don’t worry if you can’t sing – we can fix that on our end. Also, you can always play the cowbell.
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One Response to Artists: Nurture Your Fans, Break New Ground

  1. Pingback: The Power of Fans. The Innovation of Artists. « FOR THE RECORD

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