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DeepRockDrive is hosting a live show from Whiskey Falls tomorrow night (Thursday).  The band will be playing live in Las Vegas and you can have a front row seat on the net.  The show is free and registration is required for your ticket.  Go here to resereve your spot.  Show starts at 8pm CST.


It’s opening week for Major League Baseball and every new season needs the perfect new baseball song.  Whiskey Falls has it with “Load Up The Bases”.  Playing now at a ballpark near you. 

Wanna hear it?  Go to their myspace site and click on it.

You can also go here to check out the lyrics.

Batter up!!

In the event you haven’t had the opportuntity to see, or if you have somehow forgotten, just how good Whiskey Falls is in a room.  No frills, no enhancements, no dog & pony……so turn it up:

Performing “Falling Into You” at a CRS lunch for radio programmers hosted by Bob Kingsley. Thanks to Bob and crew for having us and for their amazing support!

“Load Up The Bases” by Whiskey Falls has been officially named the FSN South and SportSouth pre and post-game theme for the Atlanta Braves’ 2008 season. The guys are shooting the video at Wild Bill’s in Duluth, Georgia today.  Stay tuned for more huge partnerships in the forthcoming baseball season!

Whiskey Falls rocked the packed house at the CRS After Midnite Disco Party!  Seven, Damon, Buck and Wally jammed for 30 minutes at the annual bash (only one act beside WF played that long!).  The band shined with three different lead singers on songs ranging from rock to disco to one of their own originals.  Following are the guys getting funky on “Thank You For Letting Me Be Myself Again” & “Rapper’s Delight”.  Blair has it right when he said Whiskey Falls ”kicks butt!”.

CRS greetings to those of you who couldn’t make the trip……..”Wish You Were Here!”

Whiskey Falls had an early wake up call on Saturday morning to get prepped for an appearance on the CBS Early Show.  For those of you who slept in, here is the segment on the 2nd Cup Cafe.

Many of tomorrow’s popular artists are going to need more than a single and a CD to explode.  To find entry into new media, exposure to potential fans and to sell their music it will be necessary to market and brand themselves with innovative means.  Multi-level partnerships, sponsorships, new media, special events, sports and mobile based marketing are just a few important ways to reach the targets.  Whiskey Falls is already making it happen.  Other radio formats are recognizing the opportunities available to them with acts that are offering value not only in spins, but beyond them.  When will the Country format do the same?

Here is an article from the current issue of Billboard by Ken Tucker:

Whiskey Falls is not just a band—it’s a four-man marketing machine. Made up of Seven Williams, Wally Brandt, Damon Johnson and Buck Johnson (no relation), the quartet has a history of building support for its career through the unlikeliest of partners. Even before the group released its first single, “Last Train Running,” last year on Nashville-based independent Midas Records, it had already built a network of sponsors. AAMCO, the American Tailgater’s Assn., the Laborers’ International Union of North America, the National Hod Rod Assn. and even NBC soap opera “Days of Our Lives” are all in the band’s corner.

 That’s not by chance—it’s by design, lead singer Williams says.“We realized the more we could do for ourselves, the more that we could help our record label, the more we could help our relationship with radio, the more we could give back to our fans,” Williams told Billboard last year.

Country WSSL Greenville, S.C., OM/PD Steve Geoffries says the band “really understands the new avenues of marketing.” The station recruited Whiskey Falls to document life on the road for a Web site feature dubbed “Road to Fame.” “We post the video online and let our audience follow their long day from start to finish,” Geoffries says. The band also checks in with the station’s morning show each week to update listeners.“They’ve been in the market a couple of times for performances and they have developed a following here,” Country WGH Norfolk, Va., PD John Shomby says. “They really have learned what it takes to get known and they are doing it.”

The band’s appearance at No. 1 on Billboard’s Top Mountain Region Heatseekers chart can likely be attributed to a busy week of performances leading up to the Super Bowl in Scottsdale, Ariz., including a gig for thousands of tailgaters outside the University of Phoenix Stadium, where the big game was held.

Geoffries says the band’s new single, “Falling Into You”—No. 46 on Hot Country Songs—is “contagious.” WSSL played the song 16 times during the week ending Feb. 17, according to Nielsen BDS.

After an electrifying performance at the post Super Bowl XLII Tailgate Party in front of an estimated 30,000 people (photo above), Whiskey Falls has an action packed month.

This week the band will be featured in People Magazine, on stands February 12th. Later in the month Whiskey Falls is scheduled to appear on the syndicated show “Extra!”.  On March 1st they make their debut on the “CBS Early Show,” where they will perform their new single “Falling Into You” which is climbing the charts. 

“We’ve been working, writing, and performing on the road nonstop for the past year, so it’s extremely fulfilling to witness others take notice,” says Whiskey Falls member Damon Johnson.

A clip of Whiskey Falls performing an acoustic version of “Falling Into You” during a recent visit to KASE in Austin.  The current single is BREAKER status and moved into the Top 40.

I’ve launched this blog as a means to let you know what is going on at Midas Records and with our artists, but I also want it to be a place where we get to know one other beyond the weekly music calls.  I’d like to have radio folks submit articles and stories they personally have written, as I will do the same.  I’d like to find commonality and discussion when so often we have opposition and brevity because of the nature of our divergent jobs.  I’d love for this blog to be a tool in knowing one another better and for an interesting outlet for an interesting business.

So, let’s get this thing going.