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For any of you who missed a Super Bowl advertisement you’ve been hearing about all week, or if you just want to view an ad again, check out the following link. Time online ranks the best and worst commercials. See if you agree. Pretty funny commentary as well.
http://www.time.com/time/specials/2007/0,28757,1707987,00.html
Chris Anderson at The Long Tail has written a piece about how he has moved from listening to the radio to customizing his listening via podcasts on his iphone. He writes about NPR specifically, but then makes it an industry wide subject. Do you agree with his predictions? Why or why not? If you do, how do you challenge or utilize the rise of “personal broadcasting”?
“Now that I get my radio via podcast, I don’t have to take the bad shows with the good. I’ve got an a la carte menu, and I assemble my own schedule with what I want and when I want it”
“But look at the arc of history here. The podcast model is getting cheaper and more ubiquitously available (who doesn’t have a cellphone?), and it serves individual needs and taste better. Meanwhile the broadcast model, which is all about one-size-fits-all taste, is based on human labor costs and costly transmission equipment and is only getting more expensive. You can see how this story ends.”
“My shifting of funding from the general (radio station) to the specific (show) tells me that radio is going to get microchunked, just like the rest of media. The more granular, the better. We’re about to find out where people’s loyalties really lie.”
The entire post is here.
HD Radio is a topic I want to discuss a great deal on this blog as we move along. What are the implications of HD Radio? Is it a viable medium that can compete? Will it make a significant impact in the marketplace? What are stations doing in its development? Many questions are arising as the debate continues. Following is an article tackling some of these questions by Larry Rosin from The Infinite Dial.
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“I Want My MTV.” Probably no message could have been more powerful in the adoption of cable television. It got millions of teenagers and others to know that they just had to get cable television.
What can the radio industry do to get people to “want their HD?” Read the rest of this entry »
From Media Week:
Katy Bachman
JANUARY 28, 2008 -
As the company prepares to go private, Clear Channel Friday ordered company-wide budget cuts and a hiring freeze for first quarter, possibly longer. In a memo to all managers, John Hogan, president and CEO of Clear Channel Radio called for immediate expense reductions in research, advertising and promotion, new sales hire guarantees, new hires, even discretionary travel and entertainment.
The freeze follows expense and staff reductions made in fourth quarter. Apparently, those adjustments weren’t enough to offset the continued weakness in the radio market. Preliminary figures from the Radio Advertising Bureau showed radio down 6 percent in December, with a four percent drop in local and 12 percent drop in national. Many Wall Street analysts are predicting that radio groups will not hit fourth quarter earnings estimates.
“No one anticipated how challenging Q1 would be for us and while the plans we put in place last Fall made sense then, clearly we are operating in a different environment,” Hogan said in a Jan. 25 internal memo.
How much will these cuts effect daily business of individual stations?
Thoughts?
This is from a November Freakonomics blog about the changing music industry. Some interesting insights.
