Tag Archives: advertising

Country Radio and Social Media

Posted on March 8, 2010 by Mike

Here is an interesting article from SOCIAL RADIO PROS on Country radio and social media: There has been a huge focus on moving radio brands to the internet. Internet ad revenue has grown exponentially while the spot business has declined. … Continue reading →

Posted in Business/Marketing, Radio, Technology | Tagged advertising, audience, branding, broadcasting, country, Facebook, marketing, Radio, Social Media, Twitter | Leave a comment

Who Decides Musical Significance?

Posted on November 20, 2008 by Mike

I was recently thinking about legendary Country artists that have little significance in today’s Country music world or in the pop culture at large. They certainly have respect and have been influences on culture, but they have either been shut … Continue reading →

Posted in Business/Marketing, Media & Entertainment, Music, Video | Tagged advertising, Artists, country music, marketing, Music, Video | Leave a comment

The Marketing of De-personalizing

Posted on September 5, 2008 by Mike

Seth Godin gives some interesting and relevant insights and makes a good case for getting back to personalized authenticity……. Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an … Continue reading →

Posted in Media & Entertainment, Radio | Tagged advertising, broadcasting, marketing, Radio, seth godin | Leave a comment

The Future of Radio Advertising

Posted on April 16, 2008 by Mike

Radio Ink recently released the findings of a phone survey of 1,004 U.S. adults. Among the findings the survey showed that 53 percent of listeners said they stick with a station through commercial breaks, 35 percent change the station, and 8 percent turn … Continue reading →

Posted in Media & Entertainment, Radio | Tagged advertising, broadcasting, entertainment, media, Radio | 2 Comments

Guest Blogger: McVay New Media President Daniel Anstandig

Posted on March 13, 2008 by Mike

RADIO IN 3D by Daniel Anstandig Radio cannot grow if its operators insist on constricting the delivery of their brands to the sense of sound. Sure, there is no way around the fact that “speakers to ears” is our primary … Continue reading →

Posted in Guest Bloggers, Media & Entertainment, Radio | Tagged advertising, country, daniel anstandig, entertainment, media, Radio | Leave a comment

Super Bowl Ads You Loved and Hated

Posted on February 7, 2008 by Mike

For any of you who missed a Super Bowl advertisement you’ve been hearing about all week, or if you just want to view an ad again, check out the following link. Time online ranks the best and worst commercials. See if … Continue reading →