Comments on: The Future of Radio Advertising http://mikeseverson.wordpress.com/2008/04/16/the-future-of-radio-advertising/ The Blog of Mike Severson Sat, 19 Jul 2008 11:57:11 +0000 http://wordpress.org/?v=MU By: Mike http://mikeseverson.wordpress.com/2008/04/16/the-future-of-radio-advertising/#comment-354 Mike Thu, 24 Apr 2008 23:02:51 +0000 http://mikeseverson.wordpress.com/?p=149#comment-354 If a bad spot (subjectively of course) leads to more revenue, that's great for the client. However, how much potential business is the client losing by cutting ads that annoy listeners or make them turn the station? Personally I can think of many businesses I would never set foot in because their ads annoy me so much. I end up not respecting what they do because of how they come across on the air. Same goes for television spots. Call it first impressions. I guess I'm just not their target. If a bad spot (subjectively of course) leads to more revenue, that’s great for the client. However, how much potential business is the client losing by cutting ads that annoy listeners or make them turn the station?

Personally I can think of many businesses I would never set foot in because their ads annoy me so much. I end up not respecting what they do because of how they come across on the air. Same goes for television spots. Call it first impressions.

I guess I’m just not their target.

]]> By: Jeff Small - Radio Advertising Expert http://mikeseverson.wordpress.com/2008/04/16/the-future-of-radio-advertising/#comment-346 Jeff Small - Radio Advertising Expert Wed, 23 Apr 2008 17:08:27 +0000 http://mikeseverson.wordpress.com/?p=149#comment-346 The mistake you're making is that a "really bad spot" to you is a "good" ad to someone else. It's subjective. That's why the ONLY acceptable determinant of "good" or "bad" is the numbers -- what is the cost per lead the ad generates? The rest is just blabble. The mistake you’re making is that a “really bad spot” to you is a “good” ad to someone else. It’s subjective. That’s why the ONLY acceptable determinant of “good” or “bad” is the numbers — what is the cost per lead the ad generates? The rest is just blabble.

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