Chris Anderson, Editor In Chief of Wired, is currently writing a follow up to his incredible book “The Long Tail”.  The subject is the interesting phenomenon of FREE. In the spirit of the subject, a free 6,000 word preview and relating video can be found here.

You can also get a FREE copy of Wired featuring a preview of the much anticipated book here.

Finally, go to trendwatching.com for another informative article on brands making the most of FREE.